Impact measurement isn’t just a checkbox, it’s a strategic powerhouse. But don’t take our word for it. Purpose Impact Action‘s latest survey reveals how almost 100 organizations in Hong Kong, from nonprofits, social enterprises and SMEs are using impact measurement to unlock potential.

Here’s 5 Key Insights:

1: DEMONSTRATES RESULTS

By converting activities into measurable outcomes, you can:

• Prove your work creates tangible change (not just effort).
• Prioritize what truly moves the needle (vs. assumptions).
• Persuade stakeholders (funders, partners, communities) with data – not just stories.

2: IMPROVES STRATEGY

By transforming intuition into informed decision-making, you can:

• Identify What Works → Allocate resources to high-impact programs.
• Spot Inefficiencies → Cut or redesign ineffective efforts.
• Adapt in Real Time → Adjust tactics based on data, not hunches.

3: IMPROVES SERVICES

By turning guesswork into actionable insights, you can:

• Detect Key Drivers → Double down on effective programs.
• Find Gaps → Fix or stop underperforming efforts.
• Listen to Beneficiaries → Align services with real needs (not assumptions).

4: FORMS PARTNERSHIP OPPORTUNITIES

By aligning on measurable outcomes, you create a shared language for success:

• Build Trust → Prove credibility with transparent results, not just promises.
• Align Goals → Ensure all parties are working toward the same impact.
• Share Accountability → Track joint progress and adapt together.

5: INCREASES FUNDING

By transforming goodwill into investor-grade evidence, you can:

• Prove ROI → Show funders exactly how their money creates change
• Stand Out → Cut through emotional appeals with hard data – critical for competitive grants or impact investors
• Build Trust → Transparency reduces perceived risk, encouraging repeat/larger donations

Insights from the PIA Survey:

What benefits does impact measurement bring to your organization?

• 88% of organizations said measuring impact helped to “demonstrate results”
• 69% said impact measurement “improved their strategy”.
• 67% said impact measurement helped “improve their services”.
• 47% said measuring impact helped them “partner with other organizations”.
• 43% of organizations said impact measurement helped them “increase funding”.

PIA’s survey captured insights from 93 Hong Kong nonprofits, social enterprises, and businesses, revealing who measures impact—and who struggles.

Find this useful? Download the full report (En/中) for actionable insights and roadmaps:

Our Research – Purpose Impact Action

By Pia Wong, Founder & CEO, Purpose Impact Action

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