We have a unique three-pronged approach to driving effective, meaningful and sustainable social impact:
Align an organization’s purpose, evaluate the impact of their work and use these insights for positive action.
This allows organizations to:
Due to the intricate and complex nature of the work in gender equality and family law, Musawah had set high standards for the impact evaluation as required by the Swedish International Development Agency (Sida).
Pia's expertise, combined with her sensitive approach to asking difficult questions to a diverse range of stakeholders, provided invaluable insights that have allowed us to better assess our areas of strength and opportunities.
Pia's key recommendations and strategic review of our work provided much needed clarity to help maximize efficiency and achieve impactful results.
Pia's evaluation was outstanding and provided valuable insights into what we need to do to achieve our full potential in our work to fight human trafficking. Pia's thorough analysis and insightful recommendations have given us a clear roadmap for improvement. Her attention to detail and strategic approach have significantly improved our operational effectiveness, and her dedication to understanding our unique challenges has been invaluable. We experienced a remarkable 170% ROI as a direct result of her insights."
The Theory of Change / Logic Model workshop that the PIA team led was incredibly valuable, offering clear and practical knowledge I could apply immediately. The relevant case studies encouraged deep reflection on how these concepts fit within our organisation, providing an opportunity to practice and apply what I learned. As someone responsible for NGO engagement and capacity building, this workshop not only benefited our organisation but also significantly enhanced my ability to support our NGO partners effectively.
Pia delivered deep strategic insight in her independent assessment of The Mekong Club’s programmes and operations. Her unique NGO experience and expertise in stakeholder engagement and impact measurement enabled her to ask the critical questions of our Board and team that have driven meaningful change in our organisation. By providing a structured framework for evaluation, Pia’s actionable recommendations on areas such as monitoring and evaluation, operational policies and talent management will maximise the impact of our activities. We highly recommend Pia for any organisation seeking operational excellence and sustainable outcomes.
I had the pleasure of working with Pia Wong and Marianna Lemus Boskovitch in June 2024, when they led an interactive workshop at BritCham’s ‘Unlocking Social Impact: The Best Metrics for Success’ event. This thought-provoking event explored how to integrate social impact into business strategy, using key frameworks, metrics and impact indicators. Participants learned how to identify where the gaps are on their company’s sustainability journey and were introduced to the Theory of Change. Pia inspired the attendees to think beyond outputs and look at how to measure long term outcomes at both community and societal level. I love Pia’s positive energy, she brings a huge amount of passion to this important topic!
Marianna was a trusted project leader, balancing the process and impact elements of a robust evaluation of public funding programmes. Marianna worked on a time-sensitive, large scale logic model development commission for all of the BFI’s National Lottery funding programmes. It was an enjoyable intellectual challenge to co-develop, and has set us up well for the next 10-years of high-quality evaluations. I can recommend her services as a skilled researcher and project manager who really understands the cultural and creative industries.
Due to the intricate and complex nature of the work in gender equality and family law, Musawah had set high standards for the impact evaluation as required by the Swedish International Development Agency (Sida). Pia's expertise, combined with her sensitive approach to asking difficult questions to a diverse range of stakeholders, provided invaluable insights that have allowed us to better assess our areas of strength and opportunities.
Her committment to thoroughness and capacity to delve into the complexities of our field were truly impressive. We would recommend Pia without hesitation and we are confident that they will do all they can to ensure a high standard of professionalism in her work.
Pia's evaluation was outstanding and provided valuable insights into what we need to do to achieve our full potential. Pia's thorough analysis and insightful recommendations have given us a clear roadmap for improvement.
Her attention to detail and strategic approach have significantly improved our operational effectiveness, and her dedication to understanding our unique challenges has been invaluable. We are extremely grateful for her contributions and eagerly anticipate implementing her suggestions to propel our organization forward.
"The Theory of Change / Logic Model workshop that Pia and Marianna led, was incredibly valuable, offering clear and practical knowledge I could apply immediately. The relevant case studies encouraged deep reflection on how these concepts fit within our organisation, providing an opportunity to practice and apply what I learned. This was crucial for understanding how to best integrate these insights into our work. As someone responsible for NGO engagement and capacity building, this workshop not only benefited our organisation but also significantly enhanced my ability to support our NGO partners effectively."
Pia is a social impact leader with 25+ years of experience and founder of Purpose Impact Action. She specializes in strategic planning, evaluating and measuring organizational and programme impact. Prior to her work as an independent evaluator, Pia was the Executive Director of a literacy-based nonprofit Bring Me A Book Hong Kong, co-founder of Voice for Social Good, and a seasoned marketing and PR professional at Weber Shandwick in Shanghai and Synovate (now Ipsos).
Pia’s recent clients include Musawah, a global movement for equality and justice in the Muslim family and family laws, and the Mekong Club, an international nonprofit that works with the private sector to address modern slavery, and the British Chamber of Commerce in Hong Kong.
Pia has a BA (Hons) from University College London, Certificate in Business Sustainability Management from Cambridge Institute of Sustainability Leadership, and Impact Measurement and Management for the SDGs certificate from Duke University’s Fuqua School of Business.
Founder and CEO
Pia Wong is a social impact leader with 25+ years of experience. As the founder and CEO of Purpose Impact Action, she specializes in strategic planning, measuring, improving, and communicating organizational and programme impact.
She was Chief Impact Officer at B Purpose Bureau and the Executive Director of award-winning literacy nonprofit Bring Me A Book Hong Kong for 12 years. Pia is the co-founder of Voice for Social Good, a group of nonprofit leaders committed to promoting cross-sector collaboration to build and inclusive and resilient nonprofit sector.
Pia is a seasoned marketing and PR professional, with consulting experience at Weber Shandwick in Shanghai and Synovate (now Ipsos).
Pia’s recent clients include Musawah, a global movement for equality and justice in the Muslim family and family laws, and the Mekong Club, an international nonprofit that works with the private sector to address modern slavery, and the British Chamber of Commerce.
Voice for Social Good was recognized as a 2024 finalist for the Shared Value Initiative Award for Bravery and a 2020 AmCham Women of Influence nominee for their work to ensure partnerships between non-profits and funders are based on trust and deliver on impact.
In her quest to drive meaningful and sustainable change, Pia’s credentials include:
Senior Consultant
Marianna is an impact measurement specialist with over 10 years of experience developed across the UK not-for-profit and private sector. Her expertise spans across the planning, design, commissioning and reporting of policies, programmes and strategies in different domains, in the UK, EU and US.
Prior to moving to Hong Kong and joining Purpose Impact Action, Marianna worked at BOP Consulting and Ipsos MORI where she was responsible for developing impact measurement approaches for UK/EU government projects. Before working in the private sector, Marianna was the Evaluation Manager at Young Enterprise – the UK leading financial & enterprise education provider.
Marianna’s previous clients include Department for Digital, Culture, Media and Sport, Art Council England, British Film Institute, British Council, British Business Bank, Home Office, and the Hong Kong Belgian Consulate.