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Purpose
”People with purpose thrive, brands with purpose grow, and companies with purpose last.” Paul Polman, Unilever
An organization’s purpose should be rooted in addressing a specific social, environmental, or economic need and creating meaningful, sustainable change. To achieve this, PiA provides the following services :
Social impact strategy consulting for corporates: We help identify the social issues material to the company while addressing specific unmet needs through survey and analysis. Filling these gaps through nonprofit partner selection and development to create positive change for target population and wider community.
Strategic planning or Theory of Change workshops for nonprofits and social enterprises: Problem-analysis review, aligning mission and vision, setting strategic prioirites and measurable goals, and determining the most effective interventions or solutions to create meaningful impact and transformative change.
Impact
”If you think you’re too small to have an impact, try going to bed with a mosquito.” Anita Roddick, The Body Shop
To deepen governance, surface key learnings to inform strategic decision-making, PIA specializes in the following services for nonprofits and/or funder’s seeking independent evaluations:
Impact assessments: Using globally recognized frameworks eg. OECD DAC Network on Development Evaluation, to assess whether the nonprofit/partners’ programmes are in line with its intended impact and desired outcomes.
Organizational reviews: From general operations, governance, organizational structure, grant utilization and human resources
Monitoring, evaluation and learning (MEL) assessment: Recommendations on how to improve monitoring and evaluation practices to track impact that matters for data-driven decisions.
Action
”The best time to plant a tree was 20 years ago. The second best time is now.” Chinese proverb
Adapting an organization’s actions based on strategic priorities surfaced from insights gathered, allows organizations to maximize their contribution to the world. PIA helps achieve this through advising clients on:
Advocacy, marketing and awareness-raising campaigns: How to influence policies, systems or societal attitudes and raise awareness about the issues and the need for change.
Stakeholder Engagement: Presenting evaluation processes and findings at conferences, events or through blogs, articles and marketing materials, and designing Theory of Change / Impact on a page infographics.
Regular assessment of impact effectiveness: Mid-term reviews for necessary adjustments or improvements to ensure the initiatives or programmes are achieving the desired outcomes.
Case studies
Shakespeare4All
Impact Measurement Framework, Theory of Change & Capacity Building
Leading performing arts organisation, S4A, sought PIA’s independent services to establish an impact evaluation framework across its 2025/26+ programming.
Specifically to: review existing research tools, analyse data, identify opportunities to enhance measurement and build internal MEL capabilities:
- Robust review of current and planned interventions, providing strategic insights to support the new ToC and impact measurement framework
- Audit of monitoring and evaluation data captured over last 5 years
- Build data strategy plan and implementation plan, incl survey designs and interview guides for key target groups
- Deliver capacity building workshops for staff on IMM
Deliverables:
- Internal & External Theory of Change
- Evaluation framework, including research tools, supporting S4All 2025/26+ programming
- Impact Measurement Guide and M&E Toolkit
- Half-day workshop for staff to embed MEL across different programmes
Duration: March – October 2025
Building Impact Measurement Capacity for SMEs and NGOs
- Shakespeare4All: “Enhancing Impact Measurement and Data Collection Skills.” (October 2025)
- ReThink 2025: “Rethinking Sustainability Actions for SMEs” Foundation For Shared Impact Roundtable (September 2025)
- The University of Chicago Rustandy Center for Social Innovation: Nonprofit Core Competency Workshop: Measuring and Selling Your Impact (June 2025)
- ESG Innovation Lab: “Demonstrating Your Value to Funders” (November 2024)
- ReThink 2024: “Overcoming 3 Myths of Social Impact Measurement” & “Building a Sustainable & Socially Responsible Employee Brand” (September 2024)
- British Chamber of Commerce in Hong Kong: “Measuring Social Impact” & “Choosing the Best Metrics for Success” (June 2024)
- British Council: Staff training and development of M&E Guide, IM toolkit, workshop facilitation and evaluation support (July -December 2023)
- JEB Group’s Sustainable Office Solutions (SOS): “How to develop impactful NGO Partnerships” (February 2023)
- Hong Kong Jockey Club’s OnBoard Conference: “Funding Strategies for the Future – Nonprofit Operational Expenses” (March 2023)
Musawah: Mid-Term Evaluation
Progress Review towards achieving its 5-Year Objectives
Musawah is a global movement for gender equality and justice in the Muslim family. Based in Malaysia, evaluation covered Middle East and North Africa (MENA), Sub-Saharan Africa (SSA) & SE Asia. Funded by Swedish International Development Agency. (Sida).
Pia reviewed the grant utilization and core activities using OECD DAC Network guided the evaluation to identify gaps and opportunities for improvement and impact maximization.
- Quantitative and qualitative techniques used to collect data from different stakeholders, incl. documentary review, internal & external stakeholder interviews and online surveys
- Mapped out the effectiveness and impacts of Musawah’s intermediate outcomes highlighting key achievements and areas of attention
Deliverables
- Full evaluation report (50 pages) with in-depth analysis.
- Key learnings and recommendations to suppor the redevelopment of Musawah’s Theory of Change.
- Presentation of summary report to staff and board members
Duration: July – October 2023
The Mekong Club
Organizational Review & Impact Evaluation
- Pia conducted an in-depth organizational review and evaluation of key membership programmes
- Focus areas: Operations, Financial Management, Human Resources, Impact Review, Exploring Potential Revenue Streams
- Internal & External stakeholder interviews, surveys, and desk research to identify gaps and opportunities for improvement and impact maximization
- Full evaluation report (30 pages) with in-depth analysis
- Key learnings and recommendations to support the redevelopment of ToC
- Presentation of summary report to staff and board
Bloomberg Philanthropies
Evaluation of the Public Art Challenge
- Marianna led on the review of the programme-wide theory of change so to inform subsequent years of this three years US based public artwork programme. See overleaf.
- Closely worked with internal core staff responsible for the overall evaluation to ensure proportionality in evaluation tools and understanding from funded organisations
- Review of local evaluator calls for proposals with funded US departments, delivery of evaluation workshop and bespoke support.
Deliverables:
Theory of Change (roadmap), evaluation workshops with appointed cities representatives and supporting tookits
Duration: 2021-ongoing
Equal Justice
Theory of Change, Impact Measurement and Evaluation
- Developed Theories of Change (organization and programme-level)
- Reviewing impact measurement approaches across Equal Justice three work pillars: Prevent, Provide and Progress
- Synthesized evaluation work to date to extract key recommendations on metrics and practical data collection tools
- Developed internal MEL guidelines to build capacity and ensure sustainability of newly developed impact measurement frameworks
- Created an infographic targeting the wider public and funders, to effectively communicate their impact measurement approach
- Workshop facilitation for consensus-building
- Developed ToC schematic for external parties
- Evaluation framework covering all work pillars: Prevent, Provide and Progress
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